UPDATE: 7/16/08

We’re in! CreativeMind Search Marketing has been approved to beta test the tool. We will let you know what we find.

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This week Google announced their latest product, Ad Planner, a media buying and planning tool. This tool is designed to allow advertisers to pick and choose the websites their ads appear based on demographic data. Now advertisers can make informed advertising decisions with a few clicks of the mouse.

According to Google, with Google Ad Planner, you can:

• Define audiences by demographics and interests.
• Search for websites relevant to your audience.
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
• Create lists of websites where you’d like to advertise and store them in a media plan.
• Generate aggregated website statistics for your media plan.

Currently this tool is only offered to agencies by invite only. CreativeMind Search Marketing has inquired about an invite. Hopefully, we will be one of the lucky advertisers to beta test this product.

For more information on Google Ad Planner, visit http://www.google.com/support/adplanner/