SEO Training Overview

Whether you have a current SEO strategy, or wish to start from scratch, we will work with your webmaster and marketing department to assess your online marketing needs and give you the tools you’ll need to move forward. Our SEO Training programs are customized based on the needs of the client. Training may be set up on an individual or group basis and may be as basic or as advanced as you require.

All In-house SEO Training programs are taught by owner Patti Fousek who has been training individuals and groups since 1994. Patti's training experience includes Customer Service, Human Resource Orientation, Recruiting, and Search Engine Optimization. Ms. Fousek's ability to explain complicated data in clear, concise, easy-to-understand language allows you, the learner, to digest the complex world of SEO easily.

SEO Training can be taught on-site at your location or at our conference room for local clients. Once you’ve completed the training session, you will have a full understanding of SEO, Link Building, Social Media, and Web Analytics.

Contact us today for a no obligation SEO Training proposal.

SEO Training Coursework

In-House SEO Training Coursework Includes:

Website Audit

Our SEO Training is tailored for each individual client, so we always start with a full website audit. The website audit highlights any “red flags” that may hinder search engines (or searchers) from finding your site. We look at the website design, the site’s architecture, conversion methods, content, internal navigation, and the amount of links leading to the site.

Competitor Analysis

We will review your main competitor’s website with you and show you how to analyze what they do for SEO. We’ll also give you tips as to how to compete with them.

Keyword Research & Analysis

We’ll review the tools available for keyword research and show you which tools best fit your needs. We will also provide you with a “starter” keyword list that we will build on in class and tips as to how to effectively analyze the competition for your top keyword phrases.

On-Site Optimization Techniques

We will answer to the question: “What do I do with my keywords”? On-site techniques such as Title tags, Meta Name Description tags, Keyword tags, Alt tags, internal linking and anchor text are covered.

Content Suggestions

Your current content may not be enough to keep visitors on your site long enough to become potential clients. We’ll give you suggestions on what type of content you should include on your site to enhance the visitor experience and attract more sales.

Link Building & Social Media Instruction

The coursework includes a basic introduction to link building and social media optimization. We’ll give you the tools needed to get you started on link building and social networking success.

Web Analytics Set Up

We set up a Google Analytics account for you and work with you on determining which actions to track. Analytics analysis and reporting are also covered.