It seems as if Google’s been talking about revising their search engine forever, but soon, in the next few weeks, Caffeine will be live. We’ll talk about the algorithm implecations in a moment, but first, let’s look at an example of what a search engine results page (SERP) will look like on the new Google:

What you can expect with Google Caffeine update:

1. Live search results. Notice the Twitter update in the middle of the page. Also, the user can click on “Latest” time-frame to see the most recent results. It’s going to be very important to make constant updates to your blog or website to keep relevant.
2. Universal Search features. We’ve been able to search for video and images (as well as other Universal Search items) since 2007, but now these features are easily located in a left sidebar.
3. The Updates tab. See who’s currently talking about your subject on Twitter. Your social media marketing campaign just got easier.
4. Page Previews. See a snippet of the page before you click on the result.

If you’re a website owner, webmaster, marketer or blogger, I’m sure you thinking… “ok Google’s revision is great for the searcher, but what about me? What do I need to do to make sure I rank well on the new Google?”

There are a few algorithm changes that have come to light that anyone involved with the running of a website should know.

1. Speed your website loads. Yup, if you have a slow loading site either due by old technology, too many large images, or a flash intro, then your ranking may suffer a bit.
2. Broken links. Google is all about offering the searcher relevant information. If broken links are found while your site is indexed, you may see lower rankings as a result.
3. Website design. On page factors such as meta titles, meta descriptions, alt tags, current content, still play a factor, but now the design of your site will have an effect as well.
4. Social Bookmarking. Yes, that’s what I said. Social bookmarking will be a major factor in page ranking for 2010.

If your site has been optimized for search engines, you may be in good shape. If you’re not sure if your site meets the latest standards, please feel free to ask us, we’ll give you an honest answer.

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