It’s official. Google has announced that they have made tweaks to their algorithm which includes faster information processing and the display of related search queries on the search results page.
“You won’t see related search suggestions for every query, and while they are usually shown below the search results, the algorithm sometimes causes them to display above the search results,” Google said.
What does this mean? Well, hot topics such as the recent tomato scare will appear within organic search results as they appear on the web (within 48 hours anyway). And, searcher will be given additional keyword phrases to choose from to help them narrow down what they are looking for. Example, a search for “wedding shoes” will also display related searches that look like this:
| discount wedding shoes | flat wedding shoes | comfortable wedding shoes | clear wedding shoes |
These recent algorithm updates may not change the search engine marketing industry, but definitely show that Google continues to strive to keep their huge market share.