video blog

I’ve been a fan of Aaron Wall of SEOBook.com for a few years now. I’m an avid reader (and watcher) of his blogs. While I knew that video blogging (or vlogs) have grown in popularity over the years, I never really thought of using them myself until recently.

As most of my readers know, I’m in the process of making my SEO Consulting business official. That is, I’m working on developing a business plan and getting all my ducks in a row (an actual website is one of those ducks). In the process of doing so, I’ve obviously have been doing a ton of research relating to all the boring details of business plans (demographics, market research, competitor analysis, taxes, etc.).

In the midst of my research, I found myself landing upon vlog after vlog. Then it dawned on me, since video blogging is such a great vehicle for driving a ton of traffic to a site in a short period of time, why not integrate vlogs into the SEO mix for small businesses.

My initial thought was to use vlogs the same way we use press releases (or in conjunction with a press release). Say for example, you’re a small business and you’re opening a new location – one would normally send out a press release, right? Well, why not also make a video blog post about the new location, show it off in your video, highlight the benefits, and maybe give tips to others in your industry who are also considering an expansion. Post both the press release and the vlog on your site (fully SEO optimized, of course), and watch the traffic pour in. Add an immediate call to action on each landing page, and there ya go, SEO success!