You probably heard the phrase “SEO is dead.” Well, it’s not dead; it just changed while you weren’t paying attention. For many years marketers could rely on traditional search engine optimization to get their website to the top of Google. However, the search landscape has changed and is still changing.
What makes a business website successful is content. Content marketing builds stronger brands, is an excellent SEO strategy, and attracts targeted visitors to a website. Many marketers realize the important of content marketing, but just don’t know where to start.
Here are 5 simple content marketing ideas to kick-start your content marketing strategy.
The key to successful blogging is the editorial calendar. An editorial calendar puts all of your ideas down on paper and attaches a deadline and publishing date for each peice of content.
Not having an editorial calendar is the prime reason why many blogs fail. Perhaps you haven’t started your blog yet, or your company has a blog, but it’s outdated. Put an editorial calendar in place and start blogging.
Not sure what would make good news for your Boston business. Look internally. What have your employees been up to? Have any employees won awards for their work? Have you sponsored any employee events? Have either employees or has the company been certified in their industry? Are you sponosring any events in your industry? The news is there, its up to you to write about it and publish it.
Whether your Boston business is primarily B2B or B2C, your visitors would benefit from your knowledge in your industry. Simple guides are easy to write and position your business as an authority in your field.
There are many more content marketing ideas than just these. The key is to start small and expand. Pick one idea that best fits your business and start producing and marketing your content.
Need help marketing your content? Contact us for a consultation.
Did you know that the percentage of companies in the United States that blog for marketing purposes will rise to 43% in 2012, from 34% in 2010? Business blogging can be extremely rewarding, especially when done correctly. With a good plan and plenty of time, energy, and resources, a blog can be successful and bring attention to your business, attract new customers, and turn customers into loyal fans. continue
So, not only do we have to read and share content on the web, but we have to write it too? With so many things to get done in one business day including, reading, sharing, liking, friending, following, unfollowing, tweeting, digging, connecting and more, it’s almost impossible to save time to be original and publish your own content. Anything that can help save time brainstorming, researching, drafting, editing, and posting is an A+ in my book. Well no worries, Google Chrome just might be able to save the day, once again. continue
Earlier this week I read Mel Robbins‘ blog post “It’s All About the Gear,” which got me thinking about my own experience with blogging. Technically, I’ve been blogging for four years, but to me, I still feel like a novice. While I too struggle with many blogging challenges (ie. finding the time, organizing my thoughts, “having the right gear”, etc.), I always found that once I get started, finishing the blog post is relatively quick. Now remember, I don’t always go back and double check my grammar, or rewrite sentences that “bother” me. I just publish the post as is.
I did make the mistake once of editing a blog post after it was published to Twitter because I thought it was too harsh, but now I don’t really care who’s feelings get hurt, I just write what I want.
Why do I do this? Well, in the past I did find that it would take me forever to finish a post because I was treating the act of writing the post like writing a paper in college. I would struggle to find the right words, stress over grammar and paragraph length, and just basically get wound up in the details. Now, I just go with the flow. I may not ever be an award winning blogger because of this strategy, however, I feel that I get my point across and teach people a thing or two in the process.
So, back to the topic of this post: How long should it take to write a blog post? My answer to you is: Less than an hour.
Yes, that’s right…. less than an hour. In my opinion, if a blog post takes you longer than an hour to write… it’s not the topic you should be writing about. Now, I’m not talking about those posts where you’re reviewing a product or thought leadership posts, or a topic that requires research – obviously, those will take longer than an hour.
But for your everyday, run of the mill blog post…. like this one, less than an hour will suffice.
Now, if you follow Chris Brogan, you may have heard of his 20 minute plan (or the Pomodoro method – think tomato, not apple… LOL). He mentions that in 20 minutes you could complete a blog post, or get “half way there.” He is correct. OK, he’s Chris and he can spit out a blog post in his sleep, but his statement is correct.
I find that if I’m struggling to write a post, it’s either A. not a topic I know 100%, or B. I’m too concerned over the details.
The moral of post is…. stop endlessly trying to be perfect and just write a damn blog post! And remember, practice makes perfect. The next time you write a blog post, challenge yourself to write it in under one hour. I know you can do it!
PS. This post took 27 minutes total.
Writing the perfect blog post means flawlessly transferring those great thoughts and ideas from the brain to the blog. Simple enough, right? Well, sometimes staying focused can be more difficult than you think. Especially if you’ve fallen victim to the ultimate blogging distraction: continue
The CreativeMind gang is back from the Inbound Marketing Summit 2010 (IMS) which took place October 6th and 7th at Gillette Stadium in Foxoboro, MA. IMS is the brain child of Chris Brogan, Justin Levy, and Colin Bower of New Marketing Labs.
This was my second time attending and speaking at IMS. I have to say, each year just keeps getting better and better. While last year seemed to focus on big brands and B2C, this year was chock full of great information for B2B companies. Here are the top 5 lessons learned for B2B marketers.
Were you at IMS10? What lessons did you learn?
I’m very happy to announce the launch of April’s London Invitation, a blog by April Frost. April attended one of my blogging workshops, Become a Blogging Rock Star, in September, 2009. Soon after the workshop, she began work on her blog.
I also love how April waited to launch her blog until she had enough content to keep the visitor interested. I typically advice my clients to write at least ten or more posts before announcing their blog to the public.
Congratulations April! Keep on blogging.
If your struggling with how to start a blog, CreativeMind Search Marketing can help. Contact us for a no-obligation blog consultation.
In my previous post, Small Business Blogging Part 1 – Finding Your Niche, we talked about how to choose who to write for and types of posts you could write. Now I’m going to share a few ideas to encourage your blog readers to interact with your blog and interact with comments.
To start, I have to say that my blog did not receive any comments for a very long time. Then, I started to do things a little differently. Here are the three steps I took to encourage more blog comments.
So there you have it. Three very simple steps to encourage your readers to comment on your blog posts. Give one a try and tell me how it works for you.
Earlier this year, I had the pleasure of speaking at a One More Referral “Brown Bag Lunch and Learn” on the topic of social media and blogging. After attending that seminar, Diane DeVries of Digrafika, a graphic design studio in Dover, NH, started the digrafika blog.
Diane blogs about graphic design, printing, advertising, marketing, and photography. What I like most are the cool marketing ideas Diane comes up with for inexpensive printing items like business cards and bookmarks. If you’re looking for new, creative marketing ideas, you must read her latest post, The Bookmark: More Than Just A Place Holder.
Another new blogger I admire is Joanne McDonough owner of Joya beauty, a makeup and esthetics studio in Dover, NH. Joanne hired me to give the Joya beauty blog new life and to show her how to make her blog successful.
Generating topics for the blog and finding the time to write about them were Joanne’s biggest challenges. Not only did we give the Joya beauty blog a more custom look with social media sharing features, but we also created a blogging editorial calendar for Joanne. Taking into account Joanne’s busy schedule, the calendar lists blogging ideas as well as and the dates she should blog for the next few months.
What I admire most about Joanne is her excitement and positive attitude towards blogging. Once she had the editorial calendar in hand, she immediately started blogging, and kept to her schedule.
Joanne recently designed bridal makeup looks for a photo shoot at her studio. Read her blog about the shoot: Bridal Photo Shoot hosted at Joya beauty Studio.
In a post I wrote back in April, Blogging is it right for all businesses? Yes!, I told you about a client who needed to convince her boss that blogging is beneficial to their small business. The benefits of blogging out weighed the cons, so with my help, she was able to get the ball rolling on a new blog. During a strategy meeting, the question I love the most arose: “What do we blog about?”
Finding the right topic to blog about can be a challenge if you’re not sure who your target market is. Knowing who you’re speaking to and how to effectively reach them is key. The more focused your topics, the more value you will bring to your audience.
For example. Let’s pretend I own a small local restaurant and I want to start a blog. My first inclination may be to blog about how great the food is at the restaurant, or to blog about the specials of the week. Well, that may be OK if you don’t want visitors at your restaurant, never mind visitors who read your blog. Instead, find that niche – that special something – that will help you stand apart from your competitors.
For the local restaurant, say for example, they hold wine dinners and other special events at the restaurant. Then, they may want to blog about the best type of wine that best accompanies steak. Or, maybe they write a blog post on the challenges they faced planning a the menu for a client and how they overcame the obstacles. They could even designate a certain day of the week to an ingredient and post a sample recipe or two for their readers to make at home.
The topics are endless once you’ve determined your special niche. To determine your blogging niche, start by reading other blogs. Use tools like blogsearch.google.com and search for your industry. When reading other blogs, consider the following:
By reading other blogs in your industry, you’ll get to know who the major players are, how much competition there is and what topic is best suited for you.
Stay tuned for Part 2 of Small Business Blogging where we’ll discuss types of posts that encourage comments.
Have you been blogging for your small business? Share your story. Want more information on how you can start a blog for your business? Contact Patti Fousek for a free consultation.