I had a conversation today with a client who asked if I could email her reasons why their business should blog. She needed to share this info with her boss, so that her boss would “buy-in” to the whole blogging idea. Seeing how blogging has helped me and my business, I’m a true believer. So of course I was very ecstatic to give her all my reasons.

Here is some of what I told her:

You’re the Expert.
Blogging helps to position yourself and your company as the thought leader of your business.This is true regardless if you own a tiny shoe repair shop, or a mega-corporation.

Build Client Relationship
Blogs are a great way to receive feedback from your customers, provide tips, and gain insight into what your customers really want.

Find Employees
Daily readers of your blog pay attention to what you have to say. Chances are they enjoy reading your blog and look forward to your posts. What better way to attract some of those readers as loyal employees.

Rank High on Search Engines
Yes, blogs do help you achieve high keyword rankings on search engines. Blogs tend to get indexed much faster than websites do. Search engines, especially Google, enjoy fresh content. Blogs associated with your website are a great way to update content frequently.

Do you own a blog? What has your experience been?